J.Co Donuts Coffee. - 3208 Words

BAB I LATAR BELAKANG Pada bagian Latar Belakang ini akan dijelaskan mengenai sejarah terbentuknya perusahaan dan profil dari perusahaan, serta produk-produk yang dihasilkan oleh perusahaan. 1.1 Sejarah dan Profil Perusahaan PT. J.CO Donuts and Coffee didirikan oleh Johnny Andrean yang sebelumnya terkenal sebagai pengusaha salon yang sukses. Tak kurang dari 168 jaringan salon dan 41 sekolah salon dimilikinya, namun insting sang penata rambut kemudian membawanya terjun ke bisnis makanan. Sejak tahun 2003 ia aktif mengembangkan J.CO. J.CO adalah produk dalam negeri dengan menggunakan konsep dari luar negeri dan disempurnakan dengan modernisasi dan kualitas terbaik. J.CO ditujukan untuk menyerbu pasar asing. Persiapan J.CO membutuhkan†¦show more content†¦3.1 Kompetitor Krispy Kreme Doughnuts dan Dunkin Donuts, kedua nama ini pasti sudah tidak asing lagi bagi pecinta donat dimanapun. Keduanya merupakan waralaba asal Amerika yang telah mempunyai banyak outlet yang tersebar di seluruh dunia. Keduanya mempunyai pangsa pasar sendiri-sendiri dan mempunyai keunikan produk yang berlainan. 3.1.1 Krispy Kreme Doughnuts Krispy Kreme Doughnut (KK) diciptakan pada tahun 1937 oleh Vernon Rudolph di Nashville dan berkembang menjadi 181 outlet di seluruh dunia pada tahun 2001. Pada awalnya KK dibangun untuk memenuhi kebutuhan akan donut secara wholesale yang kemudian pada tahun 1974 diubah menjadi specialty retail. Waralaba dipakai sebagai cara untuk mengembangkan KK menjadi lebih besar di beberapa negara bagian di Amerika dan negara-negara lain di dunia. Para pembeli waralaba ini di haruskan memiliki pengalaman di bidang multi-unit food operations dan juga harus mengerti bagaimana pasar di lokal area mereka. KK di Indonesia dibuka di Pondok Indah Mall II pada Kamis, 24 Agustus 2006. Pada Grand Opening nya para pembeli real mengantri berjam-jam, bahkan ada yang mengantri dari tengah malam. Daniel Leo, yang mengantri sejak malam sebelumnya pukul 22.15 WIB menjadi pembeli pertama dan diganjar hadiah 52 lusin donat gratis selama setahun. Saat dibuka, antrean mencapai lebih dari 200 orang dan sebanyak itu juga kausShow MoreRelatedJ.Co Donuts Coffee5440 Words   |  22 PagesThere are No Limits to Growth by Lyndon H. LaRouche, Jr. Introduction by Helga Zepp-LaRouche Founder of the Club of Life Dear Reader, The Club of Life was founded on Oct. 22, 1982 in Rome, Wiesbaden, and many other cities around the world, and today, a year later, is already an anti-Malthusian mass movement in which many leading politicians, scientists, trade unionists, industry representatives, teachers, jurists, and others collaborate on four continents and in over 30 countries. The idea ofRead MoreMarketing Strategy Jco1450 Words   |  6 PagesAwards In its first year of operation, J.CO Donuts amp; Coffee was awarded â€Å"Marketing Award† as the brand with the best product innovation. Following this award, J.CO won â€Å"Best Donut 2006† by FREE Magazine at the end of 2006. In early 2008, J.CO Donuts amp; Coffee received the award â€Å"The Integrated Marketing Strategy Champion 2008† by SWA business magazine and Mark Plus amp; Co. J.CO Donuts amp; Coffee became the â€Å"buzz† of the town and grabbed a lot of attention from the Indonesian mediaRead MoreMarketing Strategy Jco1464 Words   |  6 PagesAwards In its first year of operation, J.CO Donuts amp; Coffee was awarded â€Å"Marketing Award† as the brand with the best product innovation. Following this award, J.CO won â€Å"Best Donut 2006† by FREE Magazine at the end of 2006. In early 2008, J.CO Donuts amp; Coffee received the award â€Å"The Integrated Marketing Strategy Champion 2008† by SWA business magazine and Mark Plus amp; Co. J.CO Donuts amp; Coffee became the â€Å"buzz† of the town and grabbed a lot of attention from the Indonesian media.Read MoreDonut History2531 Words   |  11 Pagespopularly known as donut is not a pervasive culinary  culture here in Malaysia, although thousands of donuts at roadside stalls and the school canteens have been selling this as long as we can remember. Then came the Dunkin Donuts (from United States) who revolutionized the way we look at donuts, and earlier 2007 which is May 2nd, Big Apple (from Malaysia) , opened their first outlet at The Curve, Damansara. Later on, J.CO Donuts Coffee has decided to break into the Malaysian donuts market on SeptemberRead MoreKrispy Kream Background1407 Words   |  6 Pagesbased in Winston-Salem, North Carolina, United States. The founder of the company, Vernon Carver Rudolph began his career with a small retailer business. He started his business by renting spaces for only manufacturing purposes and then sends the donuts to groceries to be sold. He then bought the doughnut shop in Paducah, Kentucky, from a French chef from New Orleans. Vernon received the company’s assets, good will, and the rights to a secret yeast-raised doughnut recipe upon purchasing the companyRead MoreFeasibility Study Coffee Club11732 Words   |  47 PagesGroup exercise worksheets 30 11. 2 Others 43 12.0 References 44 1.0 Executive Summary The focal point of this report is to examine and evaluate the possibility of expanding the Coffee Club business into a new country, specifically focusing on Malaysia. This is done by conducting a feasibility study on The Coffee Club that assesses the advantages and/or drawbacks of entering into Malaysia. This report is organized as follows. The next section provides a brief background description of the